In today's business environment it is critical to distinguish yourself from the competition. How do you separate yourself from the thousands of similar businesses, products, and services on the market. Branding goes beyond just a logo and website, it is how your customers perceive you. A good brand doesn't just happen, it is a well thought out and strategic plan. A Branding and Positioning analysis will help you understand the uniqueness of your brand so you can communicate effectively with your target audience.